Internet-based telephone services are slowly replacing traditional landline phone services, according to a new study by Telephia. Of households already subscribing to Internet telephony services, 53 percent of those considered "high-tech" -- subscribing to at least three emerging services such as satellite radio, video-on-demand and broadband -- have now disconnected their landline phones. Those surveyed identified savings on phone calls as the main factor in making the switch. "Cost savings and seamless integration of different communication services provide a compelling one-two punch for Internet telephony," said Kanishka Agarwal, the vice president of new products at Telephia. Of the households surveyed who have not yet disconnected their landlines, most cited their availability during a power outage as the main reason. More than a third also cited the importance of keeping their current phone numbers.
Enterprise marketing faces a critical turning point in 2024, mirroring the shift from traditional outsourced media buying to digital marketing practitioners. A rapidly changing landscape of technological advancements demands a similar leap forward. Just as digital disrupted legacy media strategies, these trends render current enterprise marketing methods inadequate. Embracing a data-driven, agile, and purpose-driven approach isn't a suggestion, it's the imperative for survival and success in today's dynamic market. Applying generative artificial intelligence ( GenAI ) to a range of enterprise marketing tasks will result in a significant productivity increase by 2029, according to the latest worldwide market study by International Data Corporation (IDC). Marketing GenAI Apps Market Development "In the next five years, GenAI will advance to the point where it will handle more than 40% of the work of specific marketing roles," said Gerry Murray, research director at