Internet-based telephone services are slowly replacing traditional landline phone services, according to a new study by Telephia. Of households already subscribing to Internet telephony services, 53 percent of those considered "high-tech" -- subscribing to at least three emerging services such as satellite radio, video-on-demand and broadband -- have now disconnected their landline phones. Those surveyed identified savings on phone calls as the main factor in making the switch. "Cost savings and seamless integration of different communication services provide a compelling one-two punch for Internet telephony," said Kanishka Agarwal, the vice president of new products at Telephia. Of the households surveyed who have not yet disconnected their landlines, most cited their availability during a power outage as the main reason. More than a third also cited the importance of keeping their current phone numbers.
The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the